Cheung Man, L., Ting, H., Cheah, J.-H., & Sharipudin Mohamad-Noor, S. (2021). Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit. Journal of Product & Brand Management, 30(1), 28-43. doi:10.1108/JPBM-09-2019-2554

Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Salehhuddin Sharipudin, M.-N. (2021). The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61, 102574. doi:https://doi.org/10.1016/j.jretconser.2021.102574

Harun, H., Othman, A., & Annamalai, S. (2021). Malaysian folktales: An understanding of the motif- index of folk literature applicability in the local folktales’ context. Journal of Language and Linguistic Studies, 17(2), 1013-1022. https://doi.org/10.52462/jlls.70

Sharipudin, M.-N. S., Cheung, M. L., Oliveira, M. J. D., & Solyom, A. (2021). The Role of Post-Stay Evaluation on eWOM and Hotel Revisit Intention among Gen Y. Journal of Hospitality & Tourism Research (Forthcoming).

Saidon, R., Abu Bakar, J., Sharipudin, M.-N. S., & Zainal, Z. (2021). The Impact of Web 2.0 Tools on Economics Education. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 2386-2399.

Azlina Kamaruddin. (2020). Manisnya Komunikasi Bersulam Takwa. UUM Press: Malaysia. ISBN 978-967-2363-10-1

Azahar Kasim (2020). Metafora Dalam Penulisan Berita Strategik Terhadap Program Transformasi Kerajaan (GTP), International Journal of Humanities, Philosophy and Language (IJHPL)
Volume 3 Issue 10 (June 2020) PP. 57-69 DOI 10.35631/IJHPL.310006, eISSN: 2600-8270, PL)
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Adzmi, A. M., & Bahry, N. S. (2020). ‘Silaturrahim’, malaysian diaspora and social media. Jurnal Komunikasi: Malaysian Journal of Communication, 36(1).

Adzmi, A. M., & Bahry, N. S. (2020, July). Social Media Participation: Empirical Study Among Adults in Klang Valley (Malaysia). In 7th European Conference on Social Media ECSM 2020 (p. 1).

Cheung Man, L., Ting, H., Cheah, J.-H., & Sharipudin Mohamad-Noor, S. (2020). Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit. Journal of Product & Brand Management, 30(1), 28-43. doi:10.1108/JPBM-09-2019-2554

Harun, H. (2020). Malaysian folktale conceptual model (MFCM) construction: A visual guide to classify the Malaysian folktales. Paper presented at the Creative Humanities International Conference (CHiC2020), Sintok, Kedah.

Hassim, N., Hasmadi, M. H. N., & Sharipudin, M.-N. S. (2020). Social media or social comparison? An analysis of Instagram use among Malaysian youth. SEARCH: Journal of Media and Communication Research(July 2020), 33-45.

Sharipudin, M.-N. S., Fam, K.-S., & Gazley, A. (2020). Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia. SEARCH Journal of Media and Communication Research, 12(3), 87-102.

Ali, F., Sharipudin, M.-N. S., & Fam, K.-S. (2019). Information Sharing across Group Boundaries by Knowledge Brokers during a Disaster – Lessons for the Tourism Industry. Asian Journal of Business Research, Volume 9 (Issue 2, 2019), 76-94. doi:10.14707/ajbr.190061

Adzmi, A. M. (2019). Social Media and 'Silaturrahim'. Special Issue 1, December 2019, Journal of Education, Innovation, and Communication (JEICOM). 38-52. ISSN: 2654-0746 (listed in the National Library of Greece) DOI: 10.34097/jeicom_special-issue-december-2019/

Alwi, A., Harun, H., & Othman, A. (2019). Safeguarding Malaysian Folktale Through Adventure Game. Jurnal Komunikasi: Malaysian Journal of Communication, 35(2). doi:https://doi.org/10.17576/JKMJC-2019-3502-27

Azlina Kamaruddin and Mohd Baharudin Othman (2019). Cultivating Students’ Confidence by Adapting Persuasive Communication Modes in Leadership Communication Undergraduate Class. E-proceedings of the 6th International Conference on Communication and Media 2018. E-ISBN 9789672210337

Azlina Kamaruddin and Mohd Baharudin Othman (2019). Adapting Ethos to enhance students’ confidence. 3rd Proceeding International Conference on Media Studies. E-ISBN 9789671643532

Azlina Kamaruddin and Rizwan Sabri (2019). Exploring Fake News Communication Issue in Malaysian Public Sphere through Web 2.0. e-proceeding New Media and Digital Inclusion: Embracing the 4th Industrial Revolution. E-ISBN 9789670173658

Azlina Kamaruddin. (2019) Enthusiastic, Persuasive Communication. In Nora Azureen Abdul Rahman. Case Studies in Management and Business. Vol. 5.107-121. UUM Press: Malaysia. ISBN 978-967-2363-04-0

Cheah, J.L.S., (2019). PERSEPSI PEMIMPIN PELAJAR TERHADAP KOMUNIKASI KEPIMPINAN DI UNIVERSITI. International Journal of Law, Government and Communication. 4(14). 1-8

Harun, H. (2019). Malaysian folktales: An understanding of the motif-index of folk literature applicability in the local folktales’ context. In International Conference on Language, Philosophy, Education and Heritage (ICoLPEH 2019) (pp. 1-10). Casuarina Hotel Meru, Perak, Malaysia: Global Academic Excellence (M) Sdn Bhd.

Muda, T. Z., Hamzah, H. I., Saad, M. N., Padeli, M. I. & Jasril, W. H. (2019). Development of Daily Prayer for Children (DPC). International Journal of Interactive Digital Media (IJIDM). 5(1), 26-30. UTM

Annamalai, S..(2018). Digital Natives vs Digital Immigrants Interpretation of Whatsapps Emojis Meaning. Journal of Advanced Research in Dynamical and Control System (JARDCS). Volume 10. Special Issue. 1520-1525. ISSN:1943-023X

Lau, H. M., Ooi, S. Siew, Sobihatun Nur, A.S., Azliza, O. (2018). User Evaluation of Be Careful Mosquito-Borne Viral Diseases Mobile Application. Journal of Advanced Research in Dynamical and Control System (JARDCS. Volume 10. Special Issue. 1486-1492. ISSN:1943-023X.

Mohamad Lutfi, M.D., Sobihatun Nur, A.S., Ariffin, A.M. & Muhammad Saiful, B.Y. (2018). Persuasive Multimedia in Truancy Awareness (PMTA): User Evaluation on “Kitakan Kawan”. Journal of Advanced Research in Dynamical and Control System (JARDCS). Volume 10. Special Issue. 1520-1525. ISSN:1943-023X.

Mohamad Lutfi, M.D., Sobihatun Nur, A.S., Ariffin, A.M. & Muhammad Saiful, B.Y. (2018). Persuasive Multimedia in Truancy Awareness (PMTA): Integration of Persuasive Design Principles. Journal of Telecommunication, Electronic and Computer Engineering (JTEC). Volume 10, 33-37. EISSN: 22898131.

Mohd Yusoff, Y., Abdul Mutalib, A., Goh, H.Z. & Gan, S.Y. (2018). Non-Applying Signaling Principles Increases Excise and Memory Load in Interactive Learning Material. Journal of Advanced Research in Dynamical and Control System (JARDCS). Volume 10. Special Issue. 1540-1547. ISSN: 1943-023X

Moosa Qasim, M., Sadiq Khalaf, H., Raad Abdulkareem, A., & Md. Yussop, Y. (2018). Design and Development of an Interactive Persuasive Mathematics Game for Primary School Children. International Journal of Engineering & Technology, 7(4.19), 272-276. doi:http://dx.doi.org/10.14419/ijet.v7i4.19.22067

Nurulhuda, I., Mohd Fairuz, S., Kok Wai, W. (2018a). Investigating the Relations between Social Influence, User’s Attitudes and Behavioural Intention in a Persuasive Website Environment. International Journal of Engineering & Technology, 7(No 4.19), 470–475. 

Nurulhuda, I., Mohd Fairuz, S., Kok Wai, W. (2018b). Modelling the persuasive visual design model for web design: A confirmatory factor analysis with PLS-SEM. AIP Conference Proceedings, 20056. https://doi.org/10.1063/1.5055458

Sobihatun Nur, A.S., Ariffin, A.M., Harryizman, H., Yussalita,M. Y, & Annamalai, S.(2018). Effects of Digital Persuader for Society in Reducing Children Dental Anxiety. Journal of Advanced Research in Dynamical and Control System (JARDCS). Volume 10. Special Issue. 1520-1525. ISSN:1943-023X

Sobihatun Nur, A.S., Azizi, A., Mohd. Raime, R., Ruzlan, M.A., Razamin, R., & Mohammad Shah, K. (2018). Design and Development of Math Venture Game. Journal of Advanced Research in Dynamical and Control System (JARDCS). Volume 10. Special Issue. 1576-1582. ISSN:1943-023X.

Sobihatun Nur, A.S., Ariffin, A.M., Harryizman, H., Yussalita,M. Y, & Annamalai, S.(2018). Effects of Digital Persuader for Society in Reducing Children Dental Anxiety. Journal of Advanced Research in Dynamical and Control System (JARDCS). Volume 10. Special Issue. 1520-1525. ISSN:1943-023X

Yee, N.T, Liu, J. & Sobihatun Nur, A.S.(2018).Redesigning of PefaMallTM: The E-commerce Website. Proceeding Knowledge Management International Conference 2018 (KMICe2018). Universiti Utara Malaysia, pp. 280-284, EISSN: 9789670910871

Ahmad, N. (2017). The decline of conventional news media and challenges of immersing in new technology. eSharp, 1(25 (June 2017)), 71–82.

Annamalai, S. & Sobihatun Nur, A.S. (2017). A Multimedia Approach towards Learning C Programming: A Discussion from Novice Learners' Perspective. Journal of Telecommunication, Electronic And Computer Engineering (JTEC).Volume 9, 99-103. EISSN: 22898131

Annamalai, S. & Sobihatun Nur, A.S. (2017). Undergraduates' Interpretation on WhatsApp Smiley Emoji. Jurnal Komunikasi. Volume 33. 89-103. EISSN: 22891528

Annamalai, S., & Sobihatun Nur, A.S. (2017). Facilitating programming comprehension for novice learners with multimedia approach: A preliminary investigation. Proceedings of the International Conference on Applied Science and Technology 2017 (ICAST’17). AIP Publishing, Volume 1892, 291-296.

Azlina, K., Rahmat, G., & Mariah, M. (2017). Community Engagement Through sharing experience via Online Media towards Participatory Democracy. Journal of Education and Social Science. Vol. 6.Issue 2 (February) ISSN 2289-1552

Cheah J. L. S. & Mohd Khairie Ahmad (2017). Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3),
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Cheah, J.L.S., Norhafezah Yusof & Mohd Khairie Ahmad (2017). Leadership communication: Vision attributes in selected speeches of Dr. Mahathir Mohamad. Proceedings at MENTION2017 International Conference,   Oct 11-12, 2011, Hotel Equatorial, Bangi-Putrajaya.

Dalib, S., Harun, M., & Yusof, N. (2017). Student intercultural competence in a Malaysian campus: a phenomenological approach, Journal of Multicultural Discourses, DOI: 10.1080/17447143.2016.1264408.

Dalib.S., Harun, M., Yusof, N. & Ahmad, M.K. (2017). Moving beyond differences: A reflection on student intercultural competence. Proceedings at MENTION2017 International Conference,   Nov. 20-22, 2017, Hotel Mariott, Putrajaya.

Dolhalit, M.L., Sobihatun Nur, A.S., Mutalib, A.A., Yusoff, M.S.B. (2017). Towards the development of Persuasive Multimedia Model of Truancy Awareness (PMTA): Review of research. Journal of Engineering and Applied Sciences. 12(16), 4215- 4221

Hamid, N.A., Ishak, M.S., Yusof, N. & Zaman, H.B. (2017). Composite Indicators of a knowledge society: Triangulation of experts interviews and factor analyses. In V., Jeremic, Z., Radojicic, & M. Dobrota. Emerging trends in the development and application of composite indicators. p.72-97. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-0714-7.

Ishak, M. S., Aripin, N., & Rahman, M. N. A. (2017). Model Peneriman dan Penggunaan YouTube Sebagai Medium Pencarian Maklumat Berlandaskan Islam Dalam Kalangan Generasi Muda: Aplikasi Teori UTAUT. E-Prosiding Seminar Antarabangsa Penyelidikan Sirah Nabawi dan Pemikiran (ISRA') 2017

Jamal, J., & Bakar, H. A. (2017). The mediating role of charismatic leadership communication in a crisis: A Malaysian example. International Journal of Business Communication, 54(4) 369–393

Mat Saad, M. Z. (2017). Trend PembingkaianTema Politik, Ekonomi dan Sosial dalam Berita Pilihan Raya Kecil di Malaysia sejak tahun 1987. perspektif: Jurnal Sains Sosial dan Kemanusiaan. 9(1), 49 - 58.

Mohammed, R., & Sharipudin, M. N. (2017). An Integrated Model to Measure Organization-Public Relationship (O-PR) and Reputation Practises in Malaysian Universities. Jurnal Komunikasi: Malaysian Journal of Communication, 33(3).

Rahman, M. N. A, Aripin, N., Ismail, A., Ishak, M. S, Rahman, N. A. R, , Madon, M & Mustaffa, M. F. (2017). Pencarian dan Pemahaman Maklumat Berkaitan Aqidah Melalui YouTube Dalam Kalangan Generasi Muda Islam. Satu Kajian Terhadap Pelajar Universiti Utara Malaysia. E-Prosiding Seminar Antarabangsa Penyelidikan Sirah Nabawi dan Pemikiran (ISRA') 2017

Abdulrauf, A.A., Hamid, N.A. & Ishak, M.S. (2016). An exploratory data analysis on social media and youth online political participation in Nigeria and Malaysia. International Journal of Multidisciplinary Approach and Studies, 3(1), 47-59.

Abdulrauf, A.A., Hamid, N.A., & Ishak, M.S. (2016). Modelling the effect of access to information, political interest and policy satisfaction on youth online political participation In Malaysia. Journal Komunikasi / Malaysian Journal of Communication, 32(2), 1-24. (Indexed by SCOPUS)

Abdulrauf, T., Abdul Mutalib, A., & Sobihatun Nur, A.S. (2016). Instructional design principles for developing a courseware for low vision and hearing impairment. E-Academia Journal. 5(2), 123 - 132.

Abdulrauf, T., Abdul Mutalib, A., & Sobihatun Nur, A.S. (2016). Prototype of Molecular Biology Courseware For Inclusive Education System: An Instructional Interface. E-Academia Journal. 5(2), 133 – 142

Abdulrauf, T., Mutalib, A.A., Sobihatun Nur, A.S. (2016). Conceptual design model of instructional interfaces: Courseware for inclusive education system (IID4C) distance learning. International Journal of Distance Education Technologies. 14(4), 68-82.

Annamalai, S. (2016). Designing Motivating mE-book For Polytechnic Language Classroom Using ARCS Model. The European Proceedings of Social & Behavioural Sciences . XIV(), 320 - 326.

Annamalai, S. (2016). Implementing ARCS Model to design a Motivating Multimedia E-book for Polystechnic ESL Classroom. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 57 - 60.

Annamalai, S. (2016). Narrative Reading using mE-book in Polytechnic Classroom. International Journal on Interactive Digital Media. 4(3), 21 - 24.

Aripin, N. & Chong Z. L. (2016). Gen ‘Y’ and Instagram Video: The Differences between gender and acceptance of Instagram Video. Proceeding for 8th International Conference on Humanities and Social Sciences, on 27-29 May 2016, at the Hotel Royale Chulan, Damansara, organized Universiti Pertahanan Nasional Malaysia.

Aripin, N., Ismail, A., Ishak, M. S, Rahman, N. A. A, Rahman, M. N. A, Madon, M & Mustaffa, M. F. (2016). ‘YouTube’ dan generasi muda: Satu tinjauan dalam kalangan pelajar Universiti Utara Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication (SCOPUS), 32 (1), 165-188.

Azizah, C.O., Norshuhada, S., & Siti Mahfuzah, S., (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 1-7, Langkawi, Malaysia.

Azizah, C.O., Norshuhada, S., & Siti Mahfuzah, S., (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Journal of Telecommunication, Electronic and Computer Engineering, 8(8), 125-128.

Hamid, N.A. & Yap, C.A.F. (2016). Siti Nurhaliza and purchase intention among university students in Malaysia. Indian Journal of Arts, 6(17), 48-68.

Hamid, N.A., & Zaman, H.B. (2016). The Perspective of Knowledge Society in Malaysia. Sintok: UUM Press.

Hamid, N.A., Ishak, M.S., & Yusof, N. (2016). Assessing validity and reliability of social media as an empowerment tool for a group at risk in Malaysia. Journal Komunikasi / Malaysian Journal of Communication, 32(1), 73-86. (Indexed by SCOPUS)

Ibrahim, N., Shiratuddin, M. F., & Wong, K. W. (2016a). The Impact of Online Visual on Users’ Motivation and Behavioural Intention - A Comparison between Persuasive and Non-Persuasive Visuals. In AIP Conference Proceedings. Vol. 1761.

Ibrahim, N., Shiratuddin, M. F., & Wong, K. W. (2016c). Comparing The Influence Of Non-Persuasive and Persuasive Visual on a Website and Their Impact on Users Behavioural Intention. Journal of Telecommunication Electronic and Computer Engineering, Vol.8 No 8. ISSN: 2180-1843

Kanagasabai, S., Hamid, N.A. & Salam, S.N.A. (2016). Content specifications and elements of instructional design for the development of educational media materials. International Journal of Innovative Research and Development, 5(10), 44-57.

Kanagasabai, S., Hamid, N.A. & Salam, S.N.A. (2016). Guidelines of educational video production for Malaysian digital natives. International Journal of Innovative Research and Development, 5(7), 217-226.

Kasim, A., Ismail, A., Ishak, M.S. & Hamid, N.A. (2016). Editors’ choice versus readers’ choice: Press role in creating public awareness and understanding of the Government Transformation Programmes (GTP). Jurnal Pengajian Media Malaysia. 18(1), 66-87.

Lingam, R. A., & Aripin, N. (2016). “Nobody Cares, Lah!” The Phenomenon of Flaming on YouTube in Malaysia. Journal of Business and Social Review in Emerging Economies, 2(1), 58-63.

Madni, A.R., Hamid, N.A. & Rashid, M.S. (2016). An association between religiosity level and condom use behavior. Journal of Philosophy, Culture and Religion, 23, 42-48.

Madni, A.R., Hamid, N.A. & Rashid, M.S. (2016). Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention. Journal of Philosophy, Culture and Religion, 23, 13-17.

Mat Saad, M. Z. (2016). Kandungan mesej Twitter oleh ketua parti politik semasa pilihan raya negeri sarawak 2016. e-Bangi Journal of Social Sciences and Humanities. 11(2), 406 - 426.

Mat Saad, M. Z. (2016). Pemilihan dan autoriti sumber berita bingkai pilihan raya di Malaysia. Jurnal Komunikasi Malaysian Journal of Communication . 32(1), 561 - 579.

Mat Saad, M. Z. (2016). Transformasi corak penulisan berita dalam akhbar arus perdana Malaysia. e-Bangi Journal of Social Sciences and Humanities. 11(1), 300 - 316.

Mohd Yusoff, Y., Ruthven I., Landoni, M., Shaari, N. & Alwi, A. (2016). A new tool for creative content evaluation: young children’s participation. International Journal of Interactive Digital Media (IJIDM), 4 (2). pp. 1-6. ISSN 2289-4098

Mohd Yusoff, Y., Ruthven, I., Landoni, M., Shaari, N., & Othman, A. (2016). Young Children's Experience Interacting with Less Fun and Fun Edutainment Courseware. Proceedings of International Conference on ICT for Transformation (IC-ICT4T2016), 5-7 April 2016, UMS Sabah

Mohd. Lutfi, D., Sobihatun Nur, A.S., & Abdul Mutalib, A. (2016). A Review on Persuasive Technology (PT) Strategy in Awareness Study. Indian Journal of Science and Technology. 9(34), 1-6.

Mohd. Lutfi, D., Sobihatun Nur, A.S., & Abdul Mutalib, A. (2016). A Preliminary Study: The Availability of Multimedia Applications in Truancy Awareness. International Journal of Interactive Digital Media. 4(1), 1 - 5.

Mohd. Lutfi, D., Sobihatun Nur, A.S., & Abdul Mutalib, A. (2016). Critical Analysis in Proposing Persuasive Multimedia Model of Truancy Awareness (PMTA). Proceeding Knowledge Management International Conference 2016 (KMICe2016). Universiti Utara Malaysia, pp. 427-432, EISSN: 9789670910208.

Muhammad, A.M., Sobihatun Nur, A.S. & Nassiriah, S. (2016). Embedding Persuasive Multimedia Content (PMC) into Social Media Advertising (SMA) in Persuading Social Media Users. International Journal of Interactive Digital Media. Volume 4. 24-27. EISSN: 22894101

Muhammad, A.M., Sobihatun Nur, A.S. & Nassiriah, S. (2016). Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay. Indian Journal of Arts. Volume 6. 34-47. EISSN: 23206659

Saidin, A.Z., Alwi, A., & Shaari, N. (2016). Ptoolkit Prototype: Mixed Fidelity Prototype For Reflection, Experience & Design Iteration. E-Proceedings Of The International Conference On Ict For Transformation 2016 (IC-ICT4T 2016). Kota Kinabalu.

Siti, N., Sobihatun Nur, A.S., & Fauziah, A.R. (2016). Exploring Affective Mediation Digital Training Model for Training of Trainers (ToT) in Education: A Systematic Literature Review. Proceeding Knowledge Management International Conference 2016 (KMICe2016). Universiti Utara Malaysia, pp. 134-137, EISSN: 9789670910208 .

Suriati Y., Sobihatun Nur, A.S., & Ariffin, A.M. (2016). Investigating An Integrated Multimedia Presentation Conceptual Model In Pre-Service Teachers Education. International Journal of Engineering and Technology. Volume 13. 114-120. EISSN: 18231039

Suriati, A. A., Sobihatun Nur, A.S., Ariffin, A.M., & Ismail, S. (2016). Validating an integrated Multimedia Presentation Model Through Expert Reviews. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 161 - 163.