RESEARCH
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 |
Pembangunan Model Komunikasi Keluarga Dalam Pengesanan Awal Tingkahlaku Penyalahgunaan Dadah Berdasarkan Paparan Informasi Berunsur Pemujukan Di Media |
Dr. AzlinaKamaruddin |
FRGS-RACER |
30000 |
| 2 |
Digital Quranic Stories Taxonomy (DIQUST) |
Salina bt Ismail |
Penjanaan |
6000 |
| 3 |
Aplikasi Perwakilan Visual Digital Untuk Perlindungan Wayang Kulit Melayu |
Jasni bin Ahmad |
Penjanaan Universiti | 6000 |
| 4 |
Zakat And Asnaf Digital Stories (ZaDIS) : Towards Englishtening The Public Of Zakat And Asnaf Concept |
Dr. Hammuzamer Irwan Bin Hamzah |
Agensi Luar (Dalam Negara) Awam |
15000 |
| 5 |
Sintok Forest Preservation Awareness (SiFPRA) Digital Medium Application |
Prof. Madya Ts. Dr. Sobihatun Nur Binti Abdul Salam |
Development And Ecosystem Research Grant Scheme |
10000 |
| 6 |
Game-Based Learning Application For Learning Malay Language As Second Language As Second Language Based On Multimedia Principle And Learning Pedagogy |
Dr. Hammuzamer Irwan Bin Hamzah |
Penjanaan Universiti |
6000 |
| 7 |
Sports Sponsorship Strategies In Felda United Football Club |
Dr. Mohamad Noor Salehhuddin Sharipudin | University grant (IMBRE-case study) | 6500 |
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 | Developing A Sponsorship Model: The Integration Of Generational Cohort Theory And Self-Congruity Theory | Dr. Mohamad Noor Salehhuddin Sharipudin | FRGS | 68000 |
| 2 |
Safeguarding Of Malaysian Folktale Through Adventure Game For Teenager |
Dr. Harryizman Harun | Penjanaan Universiti | 20,000 |
| 3 |
Model Inovasi Komunikasi Pengembangan Padi Di Lembaga Kemajuan Pertanian Muda (MADA) |
PM Dr. Rosli Mohammed | SIGS | 10000 |
| 4 | The Influence Of Consumers' Self-Congruity In Social Sponsorship | Dr. Mohamad Noor Salehhuddin Sharipudin | University grant (College) | 5000 |
| 5 |
Establishing Malaysian Press Freedom Model For Social Journalist To Increase Cyber Security |
Dr. Adibah Ismail | FRGS | 84460 |
| 6 | Developing A Sponsorship Model: The Integration Of Generational Cohort Theory And Self-Congruity Theory | Dr. Mohamad Noor Salehhuddin Sharipudin | National Grant (FRGS) | 68200 |
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 | Program Komuniti Pengukuran Kesedaran Ibu Mengandung Terhadap G6PD (Glucose-6-Phosphate Dehydrogenase) | Dr. Yusrita Mohd Yusoff | SIGS | 10,000 |
| 2 | Interaction Style Matrix to Support Learning for Special Needs Children | Dr. Nassiriah Shaari | Penjanaan Universiti | 20, 000 |
| 3 |
The Influence Of Consumers' Self-Congruity In Social Sponsorship |
Dr. Mohamad Noor Salehhuddin Sharipudin | Kolej | 5000 |
| 4 |
Movie Animations Park Studio (Maps) |
Dr. Noor Aziah Abdullah | Case study IMBRE | 6750 |
| 5 |
Cultivating Students' Confidence In Public Speaking Through Persuasive Communication Modes In Leadership Communication |
Dr. Azlina Kamaruddin | SOTL | 6250 |
| 6 |
Partisipasi Belia Dalam Kepimpinan Organisasi Komuniti Lokal |
Hj. Mohd Baharudin Mohd Hadza @ Othman | SIGS | 10000 |
| 7 |
The Influence Of Consumers' Self-Congruity In Social Sponsorship |
Dr. Mohamad Noor Salehhuddin Sharipudin | FRGS | 68200 |
| 8 | Flaming on YouTube: Constructing of Comments, Images Interpretation and Legalisation Model | Dr. Norizah Aripin | FRGS | 50,400 |
| 9 |
Developing A Positive Psychology Principles Based On Social Media Utilization Among Housewives In Kedah And Perlis |
Dr. Norsiah Abdul Hamid | Geran Penyelidikan COE/RU | 10,000 |
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 | A Model of Malaysia Digital Game Content Rating System | Prof. Dr. Norshuhada Bt Shiratuddin | Universiti | 10,000.00 |
| 2 | Developing a Positive Psychology Principles Based on Social Media Utilization Among Housewives in Kedah and Perlis | Dr. Norsiah Bt Abdul Hamid | Universiti | 10,000.00 |
| 3 |
Nilai Confucianisme dalam Komunikasi Kepimpinan Tun Dr. Mahathir daripada Perspekif Pelajar Universiti |
Dr. Joyce Cheah Lynn-Sze | Kolej | 5,000.00 |
| 4 |
Strategi Komunikasi Pembujukan untuk Mengatasi Halangan dalam Pengucapan Awam |
Dr. Azlina Kamaruddin | Universiti | 10,000.00 |
| 5 |
Enthusiastic Persuasive Communication |
Dr. Azlina Kamaruddin | Case Study IMBRE | 10,000.00 |
| 6 |
What does this Smiley Means? A Study on Undergraduate Students' Perception on Whatsapps Emoji's Meaning |
Dr. Subashini Annamalai | Kolej | 5,000.00 |
| 7 |
Befriending Programming: A Multimedia Approach to Improve Students' Programming Skill in VB and C Language |
Dr. Subashini Annamalai | SOTL | 6,000.00 |
| 8 |
Field Practices of Communication Management: Researching Your Own Practices |
PM Dr. Norhafezah Yusof |
SOTL | 6,000.00 |
| 9 |
Constructing Predictive Persuasive Communication Model of Violent Extremist Youths in Malaysia |
PM Dr. Norhafezah Yusof | FRGS | 48, 000.00 |
| 10 |
Integrated Consumer Decision-Making Process Model for House Purchasing Decisions: A Case Study of First-Time Potential Homebuyers in Klang Valley |
Dr. Siti Mahfuzah Sarif | Kebangsaan (INSPEN) | 50,000.00 |
| 11 | Flaming on YouTube: Constructing of Comments, Images Interpretation and Legalisation Model | Dr. Norizah Aripin | FRGS | 50, 400.00 |
| 12 |
Developing a Positive Psychology Principles Based on Social Media Utilization among Housewives in Kedah dan Perlis |
Dr. Norsiah Abdul Hamid | Geran Penyelidikan COE/RU | 10,000.00 |
| 13 |
The Implementation of Interactive Application in Enhancing Museum Visit: A Case Study at Paddy Museum, Kedah |
Aeni Zuhana Saidin | Case Study IMBRE | 10,000.00 |
| 14 | Penggunaan Youtube di Kalangan Generasi Muda Islam di Malaysia: Aplikasi Model Gabungan Penggunaan dan Penerimaan Teknologi | Dr. Norizah Aripin | RAGS | 50,000 |
| 15 | Probing intercultural experiences among students at Malaysian Universities: Development of intercultural competence model | Dr. Syarizan Dalib | FRGS | 50, 400.00 |
| 16 | Safeguarding of Malaysian folktale through adventure game for teenager | Dr. Harryizman Harun | Universiti | 20,000 |
| 17 | Automated malaria identification | Tuan Zalizam Tuan Muda | Universiti | 20,000 |
| 18 | Engaging hearing impaired museum visitors through the use of mobile augmented reality | Dr. Azizah Che Omar | Universiti | 20,000 |
| 19 | Corporate communication rebranding in SME bank | PM. Dr. Rosli Mohammed | IMBRE |
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 | Virtual Taekwando Training Environment : A Self - Directed Taekwando Training Prototype | Salina Ismail | Universiti | 20,000.00 |
| 2 | An Augmented Reality Welding Learning Module For Polytechnic Students | Yussalita Md. Yussop | Universiti | 20,000.00 |
| 3 | Kredibiliti Dan Daya Tarikan Pendakwah Dalam Meningkatkan Kesedaran Akhlak Pelajar Di Universiti Utara Malaysia : Youtube Sebagai Satu Medium | Zauridah Abdul Hamid | Universiti | 10,000.00 |
| 4 | Customer Satisfaction Towards Communication Skills Among Frontline Staff Of Franchise Restaurants | Dr. Suhaini Muda | Universiti | 10,000.00 |
| 5 | Digital Healthy Lifestyle Application For UUM Community | Dr. Azliza Othman | Universiti | 20,000.00 |
| 6 |
Matter of Similaritary and Dissimilarity: Constructing the Cultural Norms Model in Multi-Ethnic Society |
Assoc. Prof. Dr. Hassan Bin Abu Bakar | TRGS | 158,800.00 |
| 7 | Persuasive Communication Strategies To Solve Barriers In Public Speaking | Dr. Azlina Kamaruddin | Universiti | 10,000.00 |
| 8 | Mobile Augmented Reality In Advertising (MAR-A) Among SME's Customers | Mohd Fitri Yusoff | Universiti | 20,000.00 |
| 9 |
Penggunaan YouTube Di kalangan Generari Muda Islam di Malaysia: Aplikasi Model Gabungan Penggunaan dan Penerimaan Teknologi. |
Dr. Norizah Aripin | Dana Pembudayaan Penyelidikan (RAGS) | 50,000.00 |
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 | Instructional Comics as a Strategy to Improve Students' Performance in WWW Programming | Dr. Syamsul Bahrin Zaibon | SoTL | 15,000.00 |
| 2 | Cognitive Engagement and Online Political Participation on Facebook and Twitter among Youths in Nigeria and Malaysia | Dr. Norsiah Abdul Hamid | Universiti | 10,000.00 |
| 3 | Framing and Perspectives on Violence Againts Women in Selected Thai Films | Dr. Norsiah Abdul Hamid | Universiti | 10,000.00 |
| 4 | Conceptual Model of Persuasive Multimedia Content (PMC) for Sosial Media Advertising in Island Homestay | Dr. Sobihatun Nur Abdul Salam | Universiti | 10,000.00 |
| 5 | Pengurusan Privasi Facebook dalam Kalangan Penjawat Awam Negeri Kedah | Dr. Mohd Sobhi Ishak | Universiti | 5,000.00 |
| 6 | Measurement and Development of Integrated Model for Organization-Public Relationship Practices on Image, Identity and Reputations of Malaysian Universities | Dr. Rosli Mohammed | Universiti | 10,000.00 |
| 7 | Penyertaan Anak Muda Kedah dalam Politik dan Implikasinya ke atas Kelangsungan UMNO | Syamsul Anuar Che May @ Ismail | Pejabat Menteri Besar Kedah | 23,000.00 |
| 8 | Prestasi Kerajaan BN Kedah: Persepsi dan Harapan Rakyat | Syamsul Anuar Che May @ Ismail | Pejabat Menteri Besar Kedah | 15,000.00 |
| 9 | Developing A Framework For Student Technopreneurship Skill: Utilising Social Media Platform For Marketing Purpose | Dr. Sabrina Mohd Rashid | Universiti | 10,000.00 |
| 10 | Persuasive Multimedia Model in Truancy Awareness (PMTA) for Secondary School Students | Dr. Sobihatun Nur binti Abdul Salam | Universiti | 10,000.00 |
| 11 | Model Konsep Reka Bentuk Koswer Berbantu untuk Mahasiswa Tunakerna (AC4HI) | Dr. Sobihatun Nur binti Abdul Salam | Universiti | 10,000.00 |
| 12 | Garis Panduan Capaian Maklumat melalui Kepelbagaian Deria dalam Penceritaan Digital | Dr. Ariffin bin Abdul Mutalib | Universiti | 10,000.00 |
| 13 | Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran | Dr. Ariffin bin Abdul Mutalib | Universiti | 5,000.00 |
| 14 | Conceptual Design Model of Interactive Computer Assisted Learning for Low Achieving Children | Dr. Ariffin bin Abdul Mutalib | Universiti | 10,000.00 |
| 15 | Usability Framework for Multimodal Mobile Assistance During Hajj | Dr. Ariffin bin Abdul Mutalib | Universiti | 10,000.00 |
| 16 | Pengaruh Media Terhadap Belia | Dr. Mohd Sobhi Ishak | Institut Penyelidikan Belia | 120,140.00 |
| 17 | Probing Intercultural Experiences Among Students At Malaysian Universities: Development Of Intercultural Competence Model | Dr. Syarizan Dalib | FRGS | 50,400.00 |
| 18 | Developing A Congruence Malaysian Journalism Curriculum Model: An Industrial Perspective | Dr. Awan Ismail | FRGS | 80,000.00 |
| 19 | Exploring Fresh Synergies Between Place Branding And Local Entrepreneurship Activities In Pulau Langkawi, Malaysia | Dr. Sabrina Mohd Rashid | RAGS | 20,000.00 |
| 20 | Analisis Emosi Komunikator, Penggunaan _Emoticon_ Dan Pemaparan Budi Bahasa Dalam Konteks Komunikasi Remaja Melalui Media Sosial; Kajian Di Pulau Pinang | Dr. Romlah Ramli | RAGS | 20,000.00 |
| NO. | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |
|---|---|---|---|---|
| 1 | Media and Participation: Youth in Marginalized Community | Prof. Dr. Norshuhada Shiratuddin | LRGS | 1,198,700.00 |
| 2 | Conceptual Model of Assistive Courseware for Visually-Impaired Children (Ac4vi) | Assoc. Prof Abdul Nasir bin Zulkifli | FRGS | 91,400.00 |
| 3 | A Conceptual Model Of Augmented Reality Enhanced Textbook In Motivating Science Learning | Asmidah Alwi | FRGS | 77,200.00 |
| 4 | An Improved Interaction Model For Non-Visual Overviews Of Complex Data Table Using Touch Screen Display With Audio Feedback | Ahmad Hisham Zainal Abidin | FRGS | 72,000.00 |
| 5 | A Design Framework for Student-Generated Educational Comics via Digital Storytelling | Dr. Syamsul Bahrin Zaibon | FRGS | 77, 700.00 |
| 6 | A Persuasive Awareness Model for Truancy Issue | Dr. Sobihatun Nur Abdul Salam | FRGS | 90, 200.00 |
| No | TITLE | LEAD RESEARCHER | GRANT | AMOUNT (RM) |