Bachelor of Media Technology (Hons.)

Last Update: 7 March 2017

  • Bachelor of Media Technology (Hons.)

    Total Credit Hours:     123 credit honours (minimum) 
     
    This programme offers four specialization of : 
    a.   Digital Advertising
    b.   Electronic Journalism
    c.   Digital Broadcasting
     
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    PROGRAMME STRUCTURE

    Students are required to: 

    A University Core Courses
    25
    B Programme Core Courses :  
           i. Core Components
    68
           ii. Specification or Minor Courses
    18
    C Elective Course
    3
    D FOREIGN LANGUAGE 9
    Total Credit Hours    
    123 

     
    A. UNIVERSITY CORE COURSES (25 CREDIT HOURS)

    CodeCourseCredit Hours
    SADN1013 Islamic and Asian Civilization
    3
    SADN1043 Ethnic Relation
    3
    SADN1033 Malaysian Nationhood Studies
    3
    SBLE1033 English For Communication I
    3
    SBLE1043 English For Communication II
    3
    SBLE2103 Process Writing
    3
    SADE1013 Fundamental of Entrepreneurship
    3
    XxxXxxx Co-curricular Courses*
    4

    *Choose one (1) extra-curricular activity taht is of interest, and students are subject to the conditions precsribed the field.


    B. CORE PROGRAMME (86 CREDIT HOURS)


    1. Core Component (68 Credit Hours)

    CodeCourseCredit Hours
     BPMN1013  Introduction to Management
    3
     SBLM1013  Introduction to Translation
    3
     SBLE2083  Public Speaking
    3
     SSQL1113  Statistics for Social Science
    3
     SCCT1013  Information Communication Technology and Society
    3
     SCCT1033  Introduction to Media Technology
    3
     SCCT1043  Basic Advertising
    3
     SCCT1053  Basic Journalism
    3
     SCCT1063  Basic Broadcasting
    3
     SCCT1083  Media Theory
    3
     SCCT1093  Visual Media
    3
     SCCT2033  Media Writing
    3
     SCCT2043  Photography
    3
     SCCT2063  Media Law and Ethics
    3
     SCCT2073  Media Creativity and Esthetics
    3
     SCCT3023  Research Methodology in Media
    3
     SCCT3033  Media Psychology
    3
     SCCT3043  Seminar in Media
    3
     SCCT3996  Thesis
    6
     SCTX3908  Industrial Traning
    8


    2. Specialization Component (18 credit hours)
    Students should choose ONE (1) of the following specialization:

    i) Digital Advertising
    Credit Hours
    SCCT2213 Creativity and Strategy in Advertising
    3
    SCCT2223 Advertising Copywriting
    3
    SCCT3213 Interactive Advertising
    3
    SCCT3223 Analysis and Decision Making in Advertising
    3
    SCCT3233 Integrative Media Marketing
    3
    SCCT3253 Digital Advertising Management
    3

     

    ii) Electronic Journalism
    Credit Hours
    SCCT2313 News Writing
    3
    SCCT2323 Investigative News Report
    3
    SCCT3313 News Editing
    3
    SCCT3323 Photo Journalism
    3
    SCCT3333 Electronic Journalism Management
    3
    SCCT3353 Journalism Content Analysis
    3

     

    iii) Digital Broadcasting
    Credit Hours
    SCCT2413 Electronic Script Writing
    3
    SCCT2423 Online Radio Production
    3
     SCCT3413 Video Directing
    3
    SCCT3423 Digital Video Production
    3
    SCCT3433 Digital Broadcasting Management
    3
    SCCT3453 Broadcasting Content and Audience Analysis
    3

           

    C. Compulsory Elective/Foreign Language Component (9 credit hours)
    Students must choose ONE (1) of the following language components:

    1. Japanese Language
    Credit Hours
    2. German Language
    Credit Hours
    SBLF1033 Japanese Language I
    3
    SBLF1023 German Language I
    3
    SBLF2033 Japanese Language II
    3
    SBLF2023 German Language II
    3
    SBLF3033 Japanese Language III
    3
    SBLF3023 German Language III
    3

    3. Mandarin Language
    Credit Hours
    4. Arabic Language
    Credit Hours
    SBLF1053 Mandarin Language I
    3
    SBLF1043 Arabic Language I
    3
    SBLF2053 Mandarin Language II
    3
    SBLF2043 Arabic Language II
    3
    SBLF3053 Mandarin Language III
    3
    SBLF3043 Arabic Language III
    3


    D. FREE ELECTIVE (3 credit hours)
    Students can choose  any course offered by either programmes in the same School or corse offered by other Schools taking into account of the following:
    a.   Must meet the pre-requisite of the course if such course requires (any pre-requisites)
    b.   Equivalent courses will not be considered as free elective courses. 


    TOTAL CREDIT HOURS: 123

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    Proposed Courses

    Proposed Courses To Be Taken For Bachelor Of Science Multimedia With Honours (Bsc.Mm.[Hons.]) By Semester

    Course Code  Semester 1 
    Credit Hours
    Course Code  Semester 2 
    Credit Hours 

    SADN1013

    Islamic and Asian Civilization
    3

    SBLE1043

    English for Communication 2
    3

    SADN1033

    Malaysian Nationhood Studies
    3
    SBLM1013 Introduction to Translation 3
    SBLE1033 English for Communication 1
    3
    SCCT1043 Basic Advertising 3

    SCCT1013

    Information Communication Technology and Society
    3
    SCCT1053 Basic Journalism 3

    SCCT1033

    Introduction to Media Technology
    3
    SCCT1063 Basic Boradcasting 3

    SBLF1xx3

    Foreign Language 1
    3

    SBLF2xx3

    Foreign Language 2 3

    XxxXxx1

    Co-Curricular Activity
    1
    Xxxxxxx1 Co-Curricular Activity
    1

    TOTAL 

     
    19

    TOTAL 

     
    19
     
    Course Code  Semester 3 
    Credit Hours 
    Course Code
    Semester 4 
    Credit Hours 
    SBLE2103 Process Writing
    3
    SSQL1113 Statistics for Social Science
    3

    SCCT1083

    Media Theory
    3
    SCCT2043 Photography
    3
    SCCT1093
    Visual Media
    3

    SCCT2063

    Media Law and Ethics
    3

    SCCT2033

    Media Writing
    3

    SCCT2073

    Media Creativity and Esthetics
    3

    SCCTXxx3

    Program Elective 1
    3

    SCCT3023

    Research Methodology in Media
    3
    SBLF3xx3 Foreign Language 3
    3
    SCCT2xx3 Program Elective 2
    3
    Xxxxxx1 Co-Curricular Activity
    1
    Xxxxxxx1 Co-Curricular Activity
    1

    TOTAL

     
    19

    TOTAL

     
    19
     
    Course Code Semester 5
    Credit Hours
    Course Code
    Semester 6
    Credit Hours
    SADE1013 Fundamental of Entrepreneurship
    3
    BPMN1013 Introduction to Management
    3

    SCCT3033

    Media Psychology
    3
    SADN1043 Ethnic Relation
    3

    SCCT3xx3

    Program Elective 3
    3

    SBLE2083

    Public Speaking
    3

    SCCT3xx3

    Program Elective 4
    3
    SCCT3xx3
    Program Elective 5
    3

    SCCT3996

    Thesis
    6

    SCCT3xx3

    Program Elective 6
    3
          SCCT3043 Seminar on Media
    3
          XxxxXxx3 Free Elective 3

    TOTAL

     
    18

    TOTAL

     
    21
               

    Course Code

    Semester 7
    Credit Hours
         

    SCTX3908

    Industrial Training
    8
         
    TOTAL   8      


    * SCCT3996 Thesis must be registered in Semester 5 and taken in two consecutive semesters, i.e. Semester 5 and Semester 6.

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